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After a little research I learned that the watercolor paintings are all by the artist Holly Houk. She was commissioned by Kwiat to create a vintage-style backdrop for their latest advertising campaign of blue-tinted watercolor "models" for the jewels to lay over.
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I think these ads are divine. I commend Kwiat on thinking outside the box and wish more brands would take advantage of all the talented painters, illustrators and artists out there.